Orient Marketing Pvt. Ltd: A Case Study in Business Communication
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : HROB133
Case Length : 04 Pages
Period : -
Pub Date : 2010
Teaching Note : -
Organization : -
Industry : Consumer Packaged Goods
Countries : India
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Please note:
This case study was compiled from generalized experience of the
authors, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Nand Kumar worked as a Marketing Manager at Orient Marketing
Pvt. Ltd. (Orient), a mid-sized company in the Fast Moving Consumer Goods
industry. Aggrieved at the cost-cutting measures introduced at the company,
Kumar shot off an email to the CEO of the company. Now, after receiving the
response from the CEO, he wondered whether he had approached the issue in the
right way.
PART - A
Kumar had been working at Orient for three years. Orient, headquartered in New Delhi, India, had a broad portfolio of products such as beauty care, consumer healthcare, household cleaning, packaged food, etc. It had operations spread across India. The company also provided ample opportunities for its employees to grow in the organization.
Kumar had joined the company at an entry level sales position in the beauty care category, but had now become a Marketing Manager looking after New Delhi and the National Capital Region.
Kumar’s job involved extensive tours but he was also available at the corporate headquarters for around ten days in a month. He was very hard working and performance-oriented.
The sales growth in Kumar’s region for the last six months was 25 percent more than what it had been in the corresponding period of the previous year. The CEO of Orient, Robin Shah (Shah), had taken note of his performance and also appreciated Kumar’s efforts...
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